Everybody wants bomb ass logos. That’s just facts. Like sometimes people don’t necessarily know why having a logo is important but if they’re going to get it… they want it to look GOODT. So this blog is for the mamas on a budget who’d like to try designing theirs alone.
Tip #1: Don’t Use Canva
I mean you can, but technically just for inspiration. Their copyright prevents you from using any unaltered, unique to Canva elements for commercial use. I’m not a lawyer so I can’t advise you on how big of a deal this is.
What I can tell you is that I helped settle copyright issues for Wright State University. They pursed legal action once whoever was infringing their copyright started scaling. They waited until business was booming to shut them down almost every single time. Do as you will with that information !
Tip #2: Work On It In Black & White
You want your logo to be as versatile as possible so that you don’t even accidentally miss out on any opportunities. You also don’t want to box yourself into a certain idea that makes it hard to scale.
For example, if your logo is so intricate that it has 7 different colors included, it will probably only look good on black or white backgrounds. That very quickly becomes an issue ! When you make sure it looks good in black and white first, you can always add whatever colors you want to later.
Tip #3: Keep It Simple
Not just the color, but the overall design. Brand recognition is crucial to your bottom line. Things are easier to remember when they’re simple. Think about the world’s most luxurious and prestigious brands. What do their logos look like ?
As a matter of fact, just write down the first 10 logos you can think of. They’re likely all super simple designs. You want the type of logo people recall and consider FIRST.
Tip #4: Keep The Background Transparent
This complements tip #1. When your logo has a background includes as a critical element in the design, it really limits what all you can do with it. You don’t want to box yourself in like that. One example, have you ever seen a website with a colored background but their logo is at the top in a random white box ? Have you ever seen a logo on a white shirt but with a colored box ? It’s not very aesthetically pleasing.
Tip #5: Try Out Procreate
If you have an iPad and Apple pencil, procreate is an excellent option. There are so many tutorials on YouTube too for you to learn how to use all of the unique features. You can even use a sample logo from Canva, add it to a layer on Procreate then trace and alter it ! That way it is legal to use for commercial use.
Tip #6: Ask For Opinions
Asking for opinions is always risky because sometimes people just don’t know what the fuck they’re talking about and you find out too late. But when it comes to your design, it can be a good idea to ask for opinions from your target market.
Tip #7: Tie In Your Foundation
Make sure your logo matches the way you want your brand to be experienced. The logo you choose should feel the same vibe as your core values, your mission statement and the other elements in your foundation.
This can get pretty technical and is based on psychology. Don’t overwhelm yourself trying to figure it out on your own. At the same time, it’s good to know. If you want to have me discuss this tip more in depth, email me and I’ll make a podcast episode about it !
You Can Also Invest In A Copacetic Logo
If you read all of these tips and you’re like uhmm yeah, no. That’s totally fine too because ya girl makes logos ! You can see examples of them here. Or if you already know I got the juice, invest in one right now for 20% off. But it has to be RIGHT NOW ! Like within 48 hours of this blog being posted right now. Just use the code: JOOS20
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