Get a load of this; Research shows that up to a whopping 85% of consumers say that COLOR is their biggest motivator when choosing a product. Even more so, 92% say that product and brand […]
Author: copaceticaesthetix
Why Dream Big
We’ve recommended that you dream big for the last few years and for the first time, someone recently asked us WHY ?! Super valid question, tbh. Shoot for the moon. Even if you miss, you’ll […]
SWOT Externals
A few weeks ago we let you know what a SWOT analysis was in general and why it’s important. Last week we talked about the first half of your SWOT, the internals. This week we’re going to […]
A New Vibe
As The Vibe Creator (#TheVibeCreator), it was only right that I start rebranding to narrow down on the Vibe part a little more. My new tagline is: It’s More Than Branding. This is to emphasize […]
SWOT Internals
A couple weeks ago we let you know what a SWOT analysis was in general and why it’s important. This week we’re going to tackle the internal parts of your analysis; strengths and weaknesses. Internals […]
5 Common Copywriting Mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
SWOT Analysis
Happy New Year !! This month we’re going to be talking a lot about SWOT analyses. They’re so underrated but so valuable to have. Doing a SWOT analysis is one of the fundamental activities that […]
Millennials: Who are they ?
‘Millennials’ has turned into a sort of buzzword in the media. We hear it often to explain what seems like the youngest adult citizens in our country who happen to also be the most careless […]
Designing Business Cards
Let’s talk about an element in designing. Business cards are the number one selling promotional item for branding. You can hardly go into any establishment without seeing a stack of some laid out somewhere. Every […]
De-Escalating Angry customers
No matter how hard you strive for perfection with your customers and no matter how willing you are to right any perceived wrongs, someone, at least one person, will still get super pissed eventually. It’s […]