If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
Author: copaceticaesthetix
Black lives matter
As a company that not only stands behind but actively participates in this movement, we want to shed some light on what exactly it is for our audience. Let me start by saying this: Black […]
Labeling products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
Mission & Vision Statement
Many people when starting their new business venture fixate on getting their logo in order to feel complete. While that’s an extremely important step, the aesthetic portion of your brand is only half the battle. […]
Minimalism
When you have larger than life dreams and visions like wanting to quite literally change the world you HAVE to have tunnel vision. Tunnel vision according to Google Dictionary is the tendency to focus exclusively […]
SWOT Analysis
Doing a SWOT analysis is one of the fundamental activities that need done before starting your business. A SWOT analysis will help you determine where to best allocate things like funds, time and labor. It […]
Marketing Tips
Before I went to business school I had a my first legal business selling homemade, vegan, all natural skincare products. Having went to cosmetology school and studied independently in medical science and chemistry, I KNEW […]
Millennials: Who are they ?
‘Millennials’ has turn into a sort of buzzword in the media. We hear it often to explain what seems like the youngest adult citizens in our country who happen to also be the most careless […]
Designing Business Cards
Business cards are the number one selling promotional item for branding. You can hardly go into any establishment without seeing a stack of some laid out somewhere. Every fair and festival table or booth has […]
DE-ESCALATING angry customers
No matter how hard you strive for perfection and no matter how willing you are to right any perceived wrongs, someone, at least one person, will still get super pissed eventually. It’s just the way […]