I made the transition earlier this year to go from being a marketing firm to a branding firm. In this blog I’m going to explain the difference between the two though and why it’s important […]
Author: copaceticaesthetix
Psychology of Color
Get a load of this; Research shows that up to a whopping 85% of consumers say that COLOR is their biggest motivator when choosing a product. Even more so, 92% say that product and brand […]
Why Dream Big
We’ve recommended that you dream big for the last few years and for the first time, someone recently asked us WHY ?! Super valid question, tbh. Shoot for the moon. Even if you miss, you’ll […]
A New Vibe
Originally posted 9/5/21. Things change and manifest so fast and seemingly at lightning speed ! If you’ve been following me on social media you know that pretty much this entire article is invalid now lol […]
SWOT Externals
A while ago we let you know what a SWOT analysis was in general and why it’s important. Last week we talked about the first half of your SWOT, the internals. This week we’re going to tackle […]
SWOT Internals
A while ago you know what a SWOT analysis was in general and why it’s important. This week we’re going to tackle the internal parts of your analysis; strengths and weaknesses. Internals The reason these […]
5 Common Copywriting Mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
SWOT Analysis
It’s worth talking about SWOT analyses. They’re so underrated but so valuable to have. Doing a SWOT analysis is one of the fundamental activities that needs done before you start your business. An Analysis A […]
Millennials: Who are they ?
‘Millennials’ has turned into a sort of buzzword in the media. We hear it often to explain what seems like the youngest adult citizens in our country who happen to also be the most careless […]
Designing Business Cards
Let’s talk about an element in designing. Business cards are the number one selling promotional item for branding. You can hardly go into any establishment without seeing a stack of some laid out somewhere. Every […]