In the words of the late, great Steve Jobs, “If you want to make everyone happy, don’t be a leader. Sell ice cream.” He wasn’t exactly talking about your target market but it’s great to […]
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]
Branding, what is it anyway ?
By now most, if not all of us, in the business world have heard the term “branding”. It’s tossed around here and there like croutons on a salad. What the heck is it though ? […]
The Law of Attraction
“You cannot feel bad without thinking bad thoughts.” Anonymous When my daughter entered preschool I was going through an intensive outpatient therapy program at my University. One of the homework assignments my therapist gave me […]
Top 5 Psychological Triggers To Get Clients To Spend Money
To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up with a list […]
Black lives matter
As a company that not only stands behind but actively participates in this movement, we want to shed some light on what exactly it is for our audience. Let me start by saying this: Black […]
Labeling products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
Mission & Vision Statement
Many people when starting their new business venture fixate on getting their logo in order to feel complete. While that’s an extremely important step, the aesthetic portion of your brand is only half the battle. […]
Minimalism
When you have larger than life dreams and visions like wanting to quite literally change the world you HAVE to have tunnel vision. Tunnel vision according to Google Dictionary is the tendency to focus exclusively […]
Marketing Tips
Before I went to business school I had a my first legal business selling homemade, vegan, all natural skincare products. Having went to cosmetology school and studied independently in medical science and chemistry, I KNEW […]