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Marketing by copaceticaesthetixNov 12, 202011:11 amOctober 30, 2020
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Find your target market

Find Your Target Market

In the words of the late, great Steve Jobs, “If you want to make everyone happy, don’t be a leader. Sell ice cream.” He wasn’t exactly talking about your target market but it’s great to […]

Marketing by copaceticaesthetixNov 5, 202011:11 amOctober 22, 2020
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Mere Exposure Effect

Mere Exposure Effect

Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]

Branding by copaceticaesthetixOct 29, 202011:11 amOctober 22, 2020
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Branding, what is it anyway ?

Branding, what is it anyway ?

By now most, if not all of us, in the business world have heard the term “branding”. It’s tossed around here and there like croutons on a salad. What the heck is it though ? […]

Mindset by copaceticaesthetixOct 15, 202011:11 amOctober 11, 2020
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The Law of Attraction

“You cannot feel bad without thinking bad thoughts.” Anonymous When my daughter entered preschool I was going through an intensive outpatient therapy program at my University. One of the homework assignments my therapist gave me […]

Marketing by copaceticaesthetixSep 10, 202012:00 pmSeptember 8, 2020
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Top 5 Psychological Triggers To Get Clients To Spend Money

To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up with a list […]

Mindset by copaceticaesthetixJun 12, 20201:00 pmJune 10, 2020
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Black lives matter

As a company that not only stands behind but actively participates in this movement, we want to shed some light on what exactly it is for our audience. Let me start by saying this: Black […]

Branding by copaceticaesthetixMay 22, 20201:00 pmJune 10, 2020
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Labeling products

If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]

Branding by copaceticaesthetixApr 28, 202010:44 am
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Mission & Vision Statement

Many people when starting their new business venture fixate on getting their logo in order to feel complete. While that’s an extremely important step, the aesthetic portion of your brand is only half the battle. […]

Mindset by copaceticaesthetixApr 21, 20203:37 pm
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Minimalism

When you have larger than life dreams and visions like wanting to quite literally change the world you HAVE to have tunnel vision. Tunnel vision according to Google Dictionary is the tendency to focus exclusively […]

Poetry by copaceticaesthetixApr 11, 202011:26 amApril 7, 2020
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Marketing Tips

Before I went to business school I had a my first legal business selling homemade, vegan, all natural skincare products. Having went to cosmetology school and studied independently in medical science and chemistry, I KNEW […]

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