We’re going to spend a few weeks talking about marketing on social media. Facebook is my personal favorite since it’s my most lucrative channel so let’s start there ! Your Facebook Audience With every social […]
Guest Blogging
Once you start blogging for yourself, maybe you’ll find that you love it and want to expand that form of marketing. So we’re going to talk a little bit about guest blogging and what that […]
Should I Blog ?
You might be wondering whether or not you should blog. There are a few different things to consider when you’re making that decision. We’ll cover some of the factors that we think are most important […]
SEO
Copywriting and SEO are very much related to each other. SEO stands for Search Engine Optimization. It’s essentially copywriting for search engines. It increases your visibility and gets you closer to the first page of […]
Copywriting Tips
In a previous blog we went over common copywriting mistakes. Today, we go over a few other tips. You don’t have to be a copywriter to make use of this information. It’s really great for […]
A Story Line
When it comes to really marketing your brand, you don’t want to just shoot in the wind. You need DETAILS ! Lots of them. And they need to totally make sense. They also need to […]
The Law of Attraction
The law of attraction says, “You cannot feel bad without thinking bad thoughts.” Anonymous When my daughter entered preschool I was going through an intensive outpatient therapy program at my University. One of the homework […]
Top 5 Psychological Triggers
Let’s talk triggers. To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up […]
Labels on products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
Mission & Vision Statement
Many people when starting their new business venture fixate on getting their logo in order to feel complete. While that’s an extremely important step, the aesthetic portion of your brand is only half the battle. […]