I made the transition earlier this year to go from being a marketing firm to a branding firm. In this blog I’m going to explain the difference between the two though and why it’s important !
What Is Marketing
The official definition according to the American Marketing Association is “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.” So it’s pretty vague, which makes sense why so many people are confused ! Marketing is a broad category though with hella subcategories. Subcategories include influencer marketing, relationship, viral, social media green and much much more.
Marketing Vs Advertising
People also often get marketing and advertising mixed up. Advertising is when a company or brand pays to place its branding in a particular location. This can be either in real life or online. So advertising is actually a part of marketing. You cannot have advertising without marketing but you can have a successful marketing strategy without any advertising.
What Is Branding ?
If you keep up with the podcast, you’ve heard me explain how and why I chose my brand name. However, the problem with branding is people usually boil it down to ONLY the aesthetic piece when it’s so much more than that. Cambridge Dictionary defines it as “the act of giving a company a particular design or symbol in order to advertise its products or services.” It’s the perpetual process of becoming aware of, creating then managing the cumulative aesthetic psychological assets and actions that shape the brands perception in their audiences mind.
Creating Your Vibe Through Branding
We refer to your brand as your vibe because of that last sentence in the previous paragraph. It’s all about your audience’s perception and they form their perception based on the way you make them FEEL. It’s based off the vibe you give off when they’re ready to experience you. During your initial consultation, we start by discussing exactly how it is that you want them to feel then we build the experience around that !
Vibe With Me
Never miss a blog. It’s honestly hella gems in this bitch and the free info can make you tons of money if you implement them *throws glitter*