I made the transition earlier this year to go from being a marketing firm to a branding firm. In this blog I’m going to explain the difference between the two though and why it’s important […]
Category: Branding
Psychology of Color
Get a load of this; Research shows that up to a whopping 85% of consumers say that COLOR is their biggest motivator when choosing a product. Even more so, 92% say that product and brand […]
Branding, What Is It Anyway ?
By now most, if not all of us, in the business world have heard the term “branding”. It’s tossed around here and there like croutons on a salad. What the heck is it though ? […]
A Story Line
When it comes to really marketing your brand, you don’t want to just shoot in the wind. You need DETAILS ! Lots of them. And they need to totally make sense. They also need to […]
Labels on products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
Mission & Vision Statement
Many people when starting their new business venture fixate on getting their logo in order to feel complete. While that’s an extremely important step, the aesthetic portion of your brand is only half the battle. […]