Let’s talk triggers. To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up […]
Category: Marketing
Marketing Tips
Before I went to marketing school I had a my first legal business selling homemade, vegan, all natural skincare products. Having went to cosmetology school and studied independently in medical science and chemistry, I KNEW […]
SWOT Externals
A few weeks ago we let you know what a SWOT analysis was in general and why it’s important. Last week we talked about the first half of your SWOT, the internals. This week we’re going to […]
SWOT Internals
A couple weeks ago we let you know what a SWOT analysis was in general and why it’s important. This week we’re going to tackle the internal parts of your analysis; strengths and weaknesses. Internals […]
5 Common Copywriting Mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
SWOT Analysis
Happy New Year !! This month we’re going to be talking a lot about SWOT analyses. They’re so underrated but so valuable to have. Doing a SWOT analysis is one of the fundamental activities that […]
Millennials: Who are they ?
‘Millennials’ has turned into a sort of buzzword in the media. We hear it often to explain what seems like the youngest adult citizens in our country who happen to also be the most careless […]
Designing Business Cards
Let’s talk about an element in designing. Business cards are the number one selling promotional item for branding. You can hardly go into any establishment without seeing a stack of some laid out somewhere. Every […]
Find Your Target Market
In the words of the late, great Steve Jobs, “If you want to make everyone happy, don’t be a leader. Sell ice cream.” He wasn’t exactly talking about your target market but it’s great to […]
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]