I made the transition earlier this year to go from being a marketing firm to a branding firm. In this blog I’m going to explain the difference between the two though and why it’s important […]
Category: Marketing
SWOT Externals
A while ago we let you know what a SWOT analysis was in general and why it’s important. Last week we talked about the first half of your SWOT, the internals. This week we’re going to tackle […]
SWOT Internals
A while ago you know what a SWOT analysis was in general and why it’s important. This week we’re going to tackle the internal parts of your analysis; strengths and weaknesses. Internals The reason these […]
5 Common Copywriting Mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
SWOT Analysis
It’s worth talking about SWOT analyses. They’re so underrated but so valuable to have. Doing a SWOT analysis is one of the fundamental activities that needs done before you start your business. An Analysis A […]
Millennials: Who are they ?
‘Millennials’ has turned into a sort of buzzword in the media. We hear it often to explain what seems like the youngest adult citizens in our country who happen to also be the most careless […]
Designing Business Cards
Let’s talk about an element in designing. Business cards are the number one selling promotional item for branding. You can hardly go into any establishment without seeing a stack of some laid out somewhere. Every […]
Find Your Target Market
In the words of the late, great Steve Jobs, “If you want to make everyone happy, don’t be a leader. Sell ice cream.” He wasn’t exactly talking about your target market but it’s great to […]
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]
Marketing On Pinterest
This is our last week talking about marketing on social media. I gave you the 411 on Twitter last week. This week we’re talking about their homie: Pinterest. Actually, I don’t know if they’re homies, I […]