In the words of the late, great Steve Jobs, “If you want to make everyone happy, don’t be a leader. Sell ice cream.” He wasn’t exactly talking about your target market but it’s great to […]
Category: Marketing
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]
Top 5 Psychological Triggers To Get Clients To Spend Money
To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up with a list […]
5 common copywriting mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
Millennials: Who are they ?
‘Millennials’ has turn into a sort of buzzword in the media. We hear it often to explain what seems like the youngest adult citizens in our country who happen to also be the most careless […]