In the words of the late, great Steve Jobs, “If you want to make everyone happy, don’t be a leader. Sell ice cream.” He wasn’t exactly talking about your target market but it’s great to […]
Category: Marketing
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]
Marketing On Pinterest
This is our last week talking about marketing on social media. We gave you the 411 on Twitter last week. This week we’re talking about their homie: Pinterest. YOUR Pinterest AUDIENCE With every social media platform […]
Marketing On Twitter
We’re going to spend a couple more weeks talking about marketing on social media. We gave you the 411 on Instagram last week. This week we’re talking about their archnemesis: Twitter. YOUR Twitter AUDIENCE With every […]
Marketing On Instagram
We’re going to spend a few more weeks talking about marketing on social media. We gave you the 411 on Facebook last week. This week we’re talking about their play cousin: Instagram. Your Instagram Audience […]
Marketing On Facebook
We’re going to spend a few weeks talking about marketing on social media. Facebook is my personal favorite since it’s my most lucrative channel so let’s start there ! Your Facebook Audience With every social […]
Top 5 Psychological Triggers
Let’s talk triggers. To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up […]
Marketing Tips
Before I went to marketing school I had a my first legal business selling homemade, vegan, all natural skincare products. Having went to cosmetology school and studied independently in medical science and chemistry, I KNEW […]
SWOT Externals
A few weeks ago we let you know what a SWOT analysis was in general and why it’s important. Last week we talked about the first half of your SWOT, the internals. This week we’re going to […]
SWOT Internals
A couple weeks ago we let you know what a SWOT analysis was in general and why it’s important. This week we’re going to tackle the internal parts of your analysis; strengths and weaknesses. Internals […]