In a previous blog we went over common copywriting mistakes. Today, we go over a few other tips. You don’t have to be a copywriter to make use of this information. It’s really great for anyone that owns any type of business. This is simply because your copywriting is part of your marketing and content. Since you’re using it anyway, it’s best to learn how to use it well. Aight, so boom.
Tip 1: Rewrite Your Favorite Ad
This is an excellent practice exercise and it really gets your brain going. This can be a print ad, a blog of an ad, a radio commercial or a commercial from CD. It just needs to include some copywriting which you’ll always most certainly found in an advertisement. It should be your favorite because you want this to be fun and not just feel like homework. Also, the more you’re familiar with a brand, the easier it is to write copy for them. Rewrite it in a way you think will sell better and see what your friends and colleagues think.
Tip 2: Do Some Freewriting For Copywriting
Freewriting is a nifty little exercise that requires timed continuous writing with no monitoring and no feedback whatsoever. So that means no worrying about grammar, no stress about getting off topic, no need to even set a topic, and no requirements from anyone else or yourself. Most of our best ideas are already floating around in our heads. We just don’t really have the time or mental space to get to them. Freewriting for ten minutes helps you unclutter, so to speak, and get to those great ideas.
Tip 3: Read It out Loud
Reading things out loud helps tremendously. You can catch any grammar or spelling mistakes you made a lot easier and it’s easier to see whether or not something sounds a bit crass or off-topic. It helps you to make sure the writing flows smoothly and that it’s in the voice you really intend for it to be in.
Tip 4: Write Down The Copywriting Requirements
Whether you’re doing this for yourself or for a client, it helps so much to write down the requirements. Keep them visible as a reminder not to get off-topic. If you’re doing the copywriting as part of SEO for your website, don’t forget to check out our free SEO tips too !
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