I made the transition earlier this year to go from being a marketing firm to a branding firm. In this blog I’m going to explain the difference between the two though and why it’s important […]
Psychology of Color
Get a load of this; Research shows that up to a whopping 85% of consumers say that COLOR is their biggest motivator when choosing a product. Even more so, 92% say that product and brand […]
5 Common Copywriting Mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]
Branding, What Is It Anyway ?
By now most, if not all of us, in the business world have heard the term “branding”. It’s tossed around here and there like croutons on a salad. What the heck is it though ? […]
Should I Blog ?
I hope you had a marvelous yesterday whether you celebrate or not ! Alas, you might be wondering whether or not you should blog. Maybe somebody suggested it at some point and you were like […]
Copywriting and SEO are very much related to each other. SEO stands for Search Engine Optimization. It’s essentially copywriting for search engines. It increases your visibility and gets you closer to the first page of […]
A Story Line
When it comes to really marketing your brand, you don’t want to just shoot in the wind. You need DETAILS ! Lots of them. And they need to totally make sense. They also need to […]
Labels on products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]