If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
Tag: marketing
Labeling products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
DE-ESCALATING angry customers
No matter how hard you strive for perfection and no matter how willing you are to right any perceived wrongs, someone, at least one person, will still get super pissed eventually. It’s just the way […]
Decision Making
Hardly a minute ever goes by without each and every one of us making some type of decision. It can be something as small as “should I say ‘may I’ or ‘can I’”, or something […]
Books for Entrepreneurs
Book List As an entrepreneur it’s so important to read and gain knowledge on a regular basis. Not only does it keep you inspired and up to date but it also hard wires your brain […]
5,000 Hours
That’s the magic number. Five thousand.⠀⠀ Statistically, it takes an average of 5,000 hours of hard work on your craft before you return a profit and can start living off of it. This isn’t specific […]
Find Your Target Market
First off, before anything else, you have to know what a target market is. So boom, Investopedia defines a target market as “a group of potential customers whom a company wants to sell its products […]
Mere Exposure Effect
Have you ever heard a song and sort of really hated it but eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve got […]
Brand + Marketing = Branding
By now most, if not all of us, in the business world have heard the term “branding” tossed around here and there like croutons on a salad. What the heck is it though ? Well, […]