I made the transition earlier this year to go from being a marketing firm to a branding firm. In this blog I’m going to explain the difference between the two though and why it’s important […]
Tag: marketing
5 Common Copywriting Mistakes
If you have a brand you’ve definitely done some copywriting (not to be confused with copyrighting), even if you didn’t know that’s what it’s called. The captions on your social media graphics and pictures, the […]
Mere Exposure Effect
Have you ever heard a song and sort of really hated it ? Then eventually it ends up growing on you ? Like those scenes in that one movie where her birthday card sings “I’ve […]
Branding, What Is It Anyway ?
By now most, if not all of us, in the business world have heard the term “branding”. It’s tossed around here and there like croutons on a salad. What the heck is it though ? […]
SEO
Copywriting and SEO are very much related to each other. SEO stands for Search Engine Optimization. It’s essentially copywriting for search engines. It increases your visibility and gets you closer to the first page of […]
Top 5 Psychological Triggers
Let’s talk triggers. To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up […]
Labels on products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
Social Media Photography
When it comes to your social media, let’s be honest, it’s all about pictures. Sure Instagram is the most visual platform and Tiktok is best for videos right now. However, all social medias show the […]
Books for Entrepreneurs
Book List As an entrepreneur it’s so important to read and gain knowledge on a regular basis. Not only does it keep you inspired and up to date but it also hard wires your brain […]