As a company that not only stands behind but actively participates in this movement, we want to shed some light on what exactly it is for our audience. Let me start by saying this: Black […]
Books for Entrepreneurs
Book List As an entrepreneur it’s so important to read and gain knowledge on a regular basis. Not only does it keep you inspired and up to date but it also hard wires your brain […]
Copywriting Tips
In a previous blog we went over common copywriting mistakes. Today, we go over a few other tips. You don’t have to be a copywriter to make use of this information. It’s really great for […]
A Story Line
When it comes to really marketing your brand, you don’t want to just shoot in the wind. You need DETAILS ! Lots of them. And they need to totally make sense. They also need to […]
The Law of Attraction
The law of attraction says, “You cannot feel bad without thinking bad thoughts.” Anonymous When my daughter entered preschool I was going through an intensive outpatient therapy program at my University. One of the homework […]
Top 5 Psychological Triggers
Let’s talk triggers. To get straight to the point, you are in business to make money. Period. A business not making money will simply never sustain itself. Joe Sugarman took this fact and came up […]
Labels on products
If you have ever seen an episode of Shark Tank you know how important your packaging and labels are. If you’ve never seen Shark Tank, welp, now ya know ! Your label and/or packaging (let’s […]
Mission & Vision Statement
Many people when starting their new business venture fixate on getting their logo in order to feel complete. While that’s an extremely important step, the aesthetic portion of your brand is only half the battle. […]
Minimalism
Minimalism is key. When you have larger than life dreams and visions, like wanting to quite literally change the world, you HAVE to have tunnel vision. Tunnel vision, according to Google Dictionary, is “the tendency […]
Marketing Tips
Before I went to marketing school I had a my first legal business selling homemade, vegan, all natural skincare products. Having went to cosmetology school and studied independently in medical science and chemistry, I KNEW […]
HASHTAGS
For your social media accounts to reach the max amount of people, you really need to utilize hashtags. Well, not on every platform, but you have to know the difference ! Disclaimer though: Just like […]
Social Media Captions
Social media captions are extremely important. Whether it’s a regular post or a promoted post, you want it tailored to your current social media objectives. And that main objective should be to get your audience […]